Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test: I simply ask whether my intended audience’s perception of value...Read More
Square Pegs Business Cards in Round Holes How do Realtors make their business cards stand out from hundreds (thousands?) of others? Dazzling design and colors is certainly one way. But there’s another, even more obvious strategy: alter the shape. So, instead of a standard rectangle, I’ve now seen a handful of square Realtor business cards....Read More
