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January 13, 2019

Housing Term of the Day: “LIBOR ARM”

A “LIBOR ARM” sounds vaguely related to a frozen shoulder. It’s not. Pronounced “Lee′-bore,” it stands for the “London Inter-bank Offered Rate,” a widely used benchmark (or peg) for setting mortgage rates and other debt. Meanwhile, “ARM” stands for “Adjustable Rate Mortgage.” Definition, Please What does all that mean in practice? A homeowner with a...
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Realtor Marketing $$$: Well-Spent . . . or Wasted?

Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test:  I simply ask whether my intended audience’s perception of value...
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