When Less is More

The usual definition of  “TMI” is when someone divulges something overly personal, that you wish you didn’t know.

TMIBy contrast, the Realtor version of TMI is literally too much information.

As in, the Realtor’s “For Sale” sign, business card, or bus bench is so cluttery you can’t make out anything on it, with the possible exception of their name.

That’s the word from the local vendor who makes my signs, when I asked his take today on the biggest mistake he sees Realtors (not this one) make.

P.S.:  Of course, sometimes Realtors are guilty of the other kind of TMI, just like anyone else.  🙂

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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