Too Much Information ” Realtor Version Living Rm: 13.4′ x 26′ Dining Rm: 9.2′ x 13′ Family Room: 16.7′ x 29.8′ Kitchen: 9.5′ x 16′ Bedroom #1: 14′ x 19.1′ Bedroom #2: 22′ x 14.6′ Bedroom #3: 8.1′ x12′ Bedroom #4: 12′ x14.4′ —Excerpt, MLS Listing What’s the corollary to “The Too-Precise Price?” The too-precise...Read More
Is There Such a Thing as TMI (“Too Much Information”) on the Seller Disclosure? (Hint: “No”) I don’t know about other parts of the country, but here in conscientious, neighborly Minnesota, home sellers are more likely to volunteer too much information rather than too little on the required state disclosure form. As their Realtor, I’m...Read More
Real Estate Records Retention If you’re: a) a busy Realtor who’s been in business for at least a couple of years (I qualify easily on both counts); and b) do everything by the book (“check,” again), it doesn’t take long for large areas of your home (or at least your basement) to be consumed by...Read More
“You Stick to That One Thing and the Rest Don’t Mean Sh*t.” Curly: Do you know what the secret of life is? [Holds up one finger] This. Mitch: Your finger? Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit. Mitch: But, what is the “one thing?” Curly: [smiles]...Read More
Quick! What Are These Companies Selling? Can YOU tell by looking at these two vans (photos above and left) what service(s) the business is selling? Me neither. Just one more illustration that — when it comes to conveying a marketing message — less is definitely more. See also, “Too Much Information” — Realtor Version“; and...Read More
When Less is More The usual definition of “TMI” is when someone divulges something overly personal, that you wish you didn’t know. By contrast, the Realtor version of TMI is literally too much information. As in, the Realtor’s “For Sale” sign, business card, or bus bench is so cluttery you can’t make out anything on it,...Read More
