Reason Not to Lie #37 Lying is hard, telling the truth is easy. By definition, every good Realtor juggles: multiple clients, dozens of showings, lots of parallel deals at varying stages. It’s hard enough keeping all the details straight and presenting them coherently to your client(s); not tripping yourself up in a web of lies...Read More
The Business Card Test Well, the really bad ones . . . are dead.” –Master electrician, explaining how consumers can tell the difference(s) between electricians. Fortunately, being bad at real estate sales isn’t life-threatening. Subpar Realtors simply tend not to make a living at it, and drop out. Perhaps that’s why something like 90% of...Read More
Ounces of Prevention What does the Parade of Homes — set to start this Saturday (March 4) in the Twin Cities — have to do with passing out Realtor business cards? Just this: if a Buyer you’re working with goes through a Parade home and decides to buy it, you may have a “procuring cause” issue with...Read More
Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
Guess How Old the Realtor Is? For folks who are supposed to be good at marketing, it always surprises me how many Realtors “punt” on their business cards and leave the back side — 50%(!) of the surface area — completely blank. At the very least, it’s a squandered marketing opportunity. Marketing Faux Pas Which...Read More
“What’s in YOUR Wallet?” I don’t collect stamps or coins or baseball cards. I collect other Realtors’ business cards. Not as keepsakes — no one’s that nerdy — but to get design ideas. What makes for a good Realtor business card? One that stands out — in a good way. Miniature Billboards The business card’s...Read More
