realtor_postcards

But, I’m Probably Not Going to Hire You

I don’t know about the general public, but I LOVE receiving Realtor postcards at my home address.

In fact, I collect them.

They let me know what my competition is up to; what the latest (or not) marketing trends are; and generally give me a “heads up” on how to differentiate my services from other Realtors targeting my area.

I also have a pretty good hunch, when I receive another Realtor’s postcard in my home mail, that the other Realtor simply bought a mailing list with A LOT of names on it, which they haven’t scrubbed or otherwise bothered to customize.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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