But, I’m Probably Not Going to Hire You
I don’t know about the general public, but I LOVE receiving Realtor postcards at my home address.
In fact, I collect them.
They let me know what my competition is up to; what the latest (or not) marketing trends are; and generally give me a “heads up” on how to differentiate my services from other Realtors targeting my area.
I also have a pretty good hunch, when I receive another Realtor’s postcard in my home mail, that the other Realtor simply bought a mailing list with A LOT of names on it, which they haven’t scrubbed or otherwise bothered to customize.