I’ve probably seen > 100,000 property photos on MLS, but I don’t recall previously seeing one where the caption — in this case, describing Kitchen features — was embedded in the photo (“superimposed” also works). Pros: it’s hard(er) to miss. Cons: it risks looking cluttery. Verdict? At least for my listings, I’m going to stick...Read More
But, I’m Probably Not Going to Hire You I don’t know about the general public, but I LOVE receiving Realtor postcards at my home address. In fact, I collect them. They let me know what my competition is up to; what the latest (or not) marketing trends are; and generally give me a “heads up”...Read More
Starbucks vs. Burger Jones One restaurant doesn’t exactly make a trend, but the new burger joint new Lake Calhoun — aptly named “Burger Jones” — appears to be embracing an anti-Starbucks marketing strategy. So, forget Starbucks’ “Tall,” “Venti,” and “Grande” for “Small,” “Medium,” and “Large” (or, is it the other way around?). If you order...Read More
