Starbucks vs. Burger Jones

One restaurant doesn’t exactly make a trend, but the new burger joint new Lake Calhoun — aptly named “Burger Jones” — appears to be embracing an anti-Starbucks marketing strategy.

So, forget Starbucks’ “Tall,” “Venti,” and “Grande” for “Small,” “Medium,” and “Large” (or, is it the other way around?).

If you order a burger at Burger Jones — and that’s pretty much what people do — the choices aren’t “rare,” “medium,” and “well-done,” or gradations thereof.

The choices are: “some pink” and “no pink.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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