Starbucks vs. Burger Jones
One restaurant doesn’t exactly make a trend, but the new burger joint new Lake Calhoun — aptly named “Burger Jones” — appears to be embracing an anti-Starbucks marketing strategy.
So, forget Starbucks’ “Tall,” “Venti,” and “Grande” for “Small,” “Medium,” and “Large” (or, is it the other way around?).
If you order a burger at Burger Jones — and that’s pretty much what people do — the choices aren’t “rare,” “medium,” and “well-done,” or gradations thereof.
The choices are: “some pink” and “no pink.”
