“You’ll Love the Office  . . Exercise Room . . . Spare Bedroom . . . Bonus Room!”

I just showed clients an Edina home with what looked to be an Amusement Room.

box question markA very underwhelming Amusement Room.

The room was hard to access (down a half flight of steps at the end of a hall); had a vaulted ceiling at one end and too-small windows at the other; and was generally dark and unappealing.

The kicker?

The room was listed on MLS as a “Bonus Room.”

Setting Buyers’ Expectations

What’s going on?

My take:  the listing agent is trying to defuse Buyers’ expectations.

Instead of Buyers feeling like the Amusement Room is a bust, the home has an extra (“Bonus”) room that they weren’t expecting.

Scenario #2

The second type of scenario where I see the term used is for an unfinished space — often in the basement or 3rd level (if the home has one) — that could variously be used as an Office, Exercise Room, or non-conforming Bedroom.

When that’s the case, though, many agents (myself included) will pick one of the above, and use a “Home Highlight” or other marketing material to suggest alternative uses.

P.S.:  Of course, the best way to suggest a room’s use is to stage it that way, either with actual furniture, accents, etc. or virtually.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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