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June 12, 2012

Pithy MLS Captions

I can’t say that I’ve stumbled across very many memorable Realtor captions on MLS. Which is actually a shame, because — when you consider that MLS allows 18 photos per listing, with space below each for additional verbiage — it represents a stealth marketing opportunity.  But, I did like the one accompanying the photo above, titled...
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Homes That Don’t Appraise

Appraisal Version of “Garbage In, Garbage Out” Homes under contract that don’t appraise have been a big issue in the Twin Cities housing market all Spring.  See also, Jim Buchta’s “Low Home Appraisals Hold Down Area Values” in this past weekend’s Star Tribune. What is the most common reason? A. Multiple offers drove the price...
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“Priced by the Seller,” Translated

(More) Realtor Euphemisms Realtors will seldom come right out and say that a property they’re representing is overpriced. Instead, what you will privately hear from the listing agent (like I did yesterday in Kenwood) is, “The Seller priced the listing.” That’s invariably followed by, “make an offer (any offer).”  For more real estate euphemisms, see “Real...
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