(More) Realtor Euphemisms

Realtors will seldom come right out and say that a property they’re representing is overpriced.

Instead, what you will privately hear from the listing agent (like I did yesterday in Kenwood) is, “The Seller priced the listing.”

That’s invariably followed by, “make an offer (any offer).” 

For more real estate euphemisms, seeReal Estate Euphemisms“; “Real Estate Euphemisms — Office Manager Edition“; “Real Estate Clichés and How to Avoid Them“; “Show and Sell!”

“Buying the Listing”

The practice of taking a listing that the Realtor knows is overpriced, especially when there’s competition from other agents, is called “buying a listing.”

The calculation is that, once they have the listing — preferably for a long term — the Realtor will extract needed price concessions from the Seller.

As you might imagine, clients’ interests are hardly served by this, for a long list of reasons.

To pick just one:  Realtors who know they’re going to waste their time and money marketing an overpriced home tend to expend very little of either, at least early on in the listing.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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