One of the more popular posts on this blog was “Real Estate Clichés & How to Avoid Them.”

To that, I have one more term to add:  “show and sell.”

Usually appended to the Agent Remarks field on MLS, it’s a generic — and meaningless — exhortation by the Listing Agent to the Buyer’s agent to essentially “go get ’em.”

Of course, that’s typically preceded by a breathless pitch extolling the home’s various charms, and suggesting that the property will sell itself if you merely open the front door.

If I have any association at all with the term, it’s that homes marketed in such a fashion are typically overhyped and underwhelming.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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