Winter Wild Cards

It’s a genuine dilemma for listing agents (representing Sellers):  if you show a seasonally “white” winter photo of a home’s front or backyard, Buyers can’t really see anything.

However, if you show a non-seasonal Spring or Summer photo, Buyers (and their agents) may draw the mistaken conclusion that the home has been for sale forever.

Or worse, that the home is a foreclosure.

The solution?

I go with the seasonal photos on MLS, and include the more flattering, out-of-season photos inside the home — usually on the Dining Room table next to the Seller’s Disclosure — where prospective Buyers can see them during showings.

See also, “Which Photo is More Flattering?”

*The caption for this MLS photo:  “view of yard and stream;” the listing stats indicate that the lot is well over 1 acre.

Google’s Street View also shows that there’s a pond in the distance (the small homes in the center of the photo are on the other side).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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