Realtor Bus Benches, Optical Illusions & Eyewitness Testimony

It’s always nice when someone notices your bus bench picture — and compliments you on it!

headshotExcept that the Realtor who got the compliment the other day (a colleague) doesn’t have his picture on any of his three area bus benches.

When he told the person that, they protested that they were sure they saw his picture, and the Realtor — who commissioned the ad and pays monthly rent on it — must have been mistaken.

I’ve gotten similar (mistaken) feedback on my own print ads, bus benches, and marketing postcards.

Which is why the most expeditious response to such a compliment is a sincere and simple “Thank you!”

P.S. The foregoing phenomenon shows why eyewitness testimony can be so unreliable.

See also, “Why I Don’t Put My Picture on My Bus Benches”; “Hey! You!  What Do You Think You’re Doing on My Bus Bench?!?”; “Perils of Real Estate Marketing“; and “Phil Dunphy:  Not Just Another Realtor.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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