Getting Your (Realtor) Money’s Worth “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” —John Wanamaker. Fortunately for Realtors, it’s actually pretty easy to tell if the money you shell out on a bus bench each month (about $65 in the Twin Cities) is worth it. Here...Read More
Realtor Bus Benches and Billboards I said, Hey! You! Get off of my cloud Hey! You! Get off of my cloud Hey! You! Get off of my cloud Don’t hang around ’cause two’s a crowd on my cloud, baby –Lyrics, “Get Off of My Cloud; Rolling Stones No, I haven’t actually verbally accosted anyone sitting...Read More
Realtor Bus Benches, Optical Illusions & Eyewitness Testimony It’s always nice when someone notices your bus bench picture — and compliments you on it! Except that the Realtor who got the compliment the other day (a colleague) doesn’t have his picture on any of his three area bus benches. When he told the person that,...Read More
Quality > Quantity Exposure, or “Location, Location, Location” After lots of proofs and tweaking, my new bus bench sign is in place at the end of Cedar Lake Road in St. Louis Park (if you can’t read the inscription below my name, it says “5-time Super Real Estate Agent!”). On the assumption that few readers of this...Read More
Is That Different Than the Regular Kind? I drove past a Realtor’s bus bench today which loudly proclaimed the pictured Realtor an “Executive Sales Associate.” What does that mean? Hell if I know. Best guess is that it’s like being a Senior Vice President at a bank. In other words, what everyone except the janitor is....Read More
If you’re over 30, you may recall the 1980’s TV commercial for Prego pasta sauce. “What about all that good stuff you put in your homemade sauce?,” the son asks his mother. “It’s in there,” the mother answers. “Parsley and basel and oregano?,” the Dad asks. “It’s in there,” the Mom reassures. So, where’s my...Read More
