Getting Your (Realtor) Money’s Worth
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
—John Wanamaker.
Fortunately for Realtors, it’s actually pretty easy to tell if the money you shell out on a bus bench each month (about $65 in the Twin Cities) is worth it.
Here are my top three, umm . . . signs:
One. Clients and acquaintances compliment you on your well-placed, high profile bus benches (plural) — even though you only just have one.
Two. Colleagues covet it.
I have a long list of fellow Realtors who’ve volunteered to take over my bus bench on Cedar Lake Road in St. Louis Park, should I ever decide to relinquish it.
Three. You regularly get inquiries from people who see it (“D’oh!,” as Homer Simpson would say).
See also, “Why I Don’t Put My Picture on My Bus Benches”; “Hey! You! What Do You Think You’re Doing on My Bus Bench?!?”; “Perils of Real Estate Marketing“; “Phil Dunphy: Not Just Another Realtor“; and ““Nice Picture on Your Bus Bench!”.”
