Getting Your (Realtor) Money’s Worth

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

—John Wanamaker.

Fortunately for Realtors, it’s actually pretty easy to tell if the money you shell out on a bus bench each month (about $65 in the Twin Cities) is worth it.

Here are my top three, umm . . . signs:

One. Clients and acquaintances compliment you on your well-placed, high profile bus benches (plural) — even though you only just have one.

Two. Colleagues covet it.

I have a long list of fellow Realtors who’ve volunteered to take over my bus bench on Cedar Lake Road in St. Louis Park, should I ever decide to relinquish it.

Three. You regularly get inquiries from people who see it (“D’oh!,” as Homer Simpson would say).

See also, “Why I Don’t Put My Picture on My Bus Benches”; “Hey! You!  What Do You Think You’re Doing on My Bus Bench?!?”; “Perils of Real Estate Marketing“; “Phil Dunphy:  Not Just Another Realtor“; and ““Nice Picture on Your Bus Bench!”.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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