Getting Your (Realtor) Money’s Worth “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” —John Wanamaker. Fortunately for Realtors, it’s actually pretty easy to tell if the money you shell out on a bus bench each month (about $65 in the Twin Cities) is worth it. Here...Read More
High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At...Read More
Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test: I simply ask whether my intended audience’s perception of value...Read More
High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At least...Read More
Fishing For Sellers, or, Not Offering Consumers What They Think They’re Being Offered No, the agent trolling for new business isn’t offering to tell homeowners (and presumably, prospective Sellers) what their home is worth. Depending on the property’s features, price point, and location, that can take an experienced agent a couple of hours. No, what...Read More
Realtor Bus Benches and Billboards I said, Hey! You! Get off of my cloud Hey! You! Get off of my cloud Hey! You! Get off of my cloud Don’t hang around ’cause two’s a crowd on my cloud, baby –Lyrics, “Get Off of My Cloud; Rolling Stones No, I haven’t actually verbally accosted anyone sitting...Read More
