High Profile Agents (and Their Business Models)

If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents.

Just look up when you’re out and about driving (but only for a second 🙂 ).

Hands Off (or is that, “Hand Off??”)

At least in my experience, the local agents with the highest profiles seldom touch a file ” or talk to a client.

Instead, they hand off to their legions of assistants.

Or, they refer the business generated by all their advertising to other agents, who pay them a referral fee.

Now you know . . .

P.S.: One of my all-time favorite billboards was an ad years ago for a Pittsburgh synagogue that I saw driving to New York.

The message: “Consider this a sign from God.”

See also, “Why (Some) Realtors Have Big Egos.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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