High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At...Read More
High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At least...Read More
Competing Business Models: Referral Fees vs. Advertising (Wanna Guess From Whom??) [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] With artificial intelligence gaining momentum, it was only a matter of...Read More
“You Know a Housing Market’s Hot When . . .” I’ll occasionally get marketing pieces from agents active in Scottsdale, Florida, or other warm spots Minnesotans are known to congregate, especially in the (very) cold winter months. But, I don’t recall getting a pitch from someone based in Denver, soliciting referrals, like the one I got...Read More
Post-Retirement Hobby: “Grandchildren” “Old soldiers never die, they just fade away.” –General Douglas MacArthur As far as I can tell, there are two reasons Realtors don’t seem to have retirement parties: One. They never retire. At least for some agents past a certain point, it’s a lifestyle as much as a livelihood. If you don’t...Read More
“Pro Bono” Real Estate Agency? Not on Purpose Normally, when Realtor A refers a client to Realtor B, “B” pays “A” a referral fee. While Realtor B is going to be doing all the work, “A” has the client relationship — and can effectively decide which Realtor gets the gig. Depending on the situation and...Read More