Tag

referral fee

Does the Realtor Have a Huge Ego? Here’s One (Very Big) Sign

High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck: there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At...
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Does the Realtor Have a Huge Ego? Here’s One (Very Big) Sign

High Profile Agents (and Their Business Models) If working with a Realtor with a huge ego is a deal breaker, you’re in luck:  there’s an easy way to identify such agents. Just look up when you’re out and about driving (but only for a second 🙂 ). Hands Off (or is that, “Hand Off??”) At least...
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“Alexa, How Much is My House Worth?”

Competing Business Models:  Referral Fees vs. Advertising (Wanna Guess From Whom??) [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] With artificial intelligence gaining momentum, it was only a matter of...
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“Do You Know Someone Moving to Denver? Refer Me, and Get a Bonus!”

“You Know a Housing Market’s Hot When . . .” I’ll occasionally get marketing pieces from agents active in Scottsdale, Florida, or other warm spots Minnesotans are known to congregate, especially in the (very) cold winter months. But, I don’t recall getting a pitch from someone based in Denver, soliciting referrals, like the one I got...
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Why Realtors Don’t Have Retirement Parties

Post-Retirement Hobby: “Grandchildren” “Old soldiers never die, they just fade away.” –General Douglas MacArthur As far as I can tell, there are two reasons Realtors don’t seem to have retirement parties: One.  They never retire. At least for some agents past a certain point, it’s a lifestyle as much as a livelihood. If you don’t...
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“Reverse Referral Fee”

“Pro Bono” Real Estate Agency? Not on Purpose Normally, when Realtor A refers a client to Realtor B, “B” pays “A” a referral fee. While Realtor B is going to be doing all the work, “A” has the client relationship — and can effectively decide which Realtor gets the gig. Depending on the situation and...
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