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realtor advertising

Advertising Buyer Needs

It Takes Two to Tango Do a Deal SOUTHWEST MNNEAPOLIS 2+ Beds, 2 Baths, 1,300+ sq. ft. Swanky Modern or Mid-Century Modern Joseph Arcand: 612-821-4232 –Excerpt, Edina Realty ad; Southwest Journal (February 20 – March 4, 2012) What do you do in a Twin Cities housing market characterized by falling inventory, and frustrated Buyers who...
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“Executive” Sales Associate

Is That Different Than the Regular Kind? I drove past a Realtor’s bus bench today which loudly proclaimed the pictured Realtor an “Executive Sales Associate.” What does that mean? Hell if I know. Best guess is that it’s like being a Senior Vice President at a bank. In other words, what everyone except the janitor is....
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(Gun)Shy Sellers

“Don’t Be a Secret Agent,” the Corollary What’s one way to avoid racking up market time — the enemy of every home seller trying to get top dollar for their home (in other words, all sellers)? Don’t formally put your house on the market. Instead, more would-be Sellers appear to be quietly networking their homes...
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Dear Neighbor: ‘about those toppled Open House signs . . ‘

(That’s) One Way to Cut Your Property Taxes To: the anonymous neighbor(?) who toppled all my “Open House” signs the other morning From: your friendly neighborhood Realtor (me) Date: 7/30/2010 Re: my Open House signs Dear Neighbor: I’m sure you thought you thought you were striking a blow against obnoxious advertising the other morning when...
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