It Takes Two to Tango Do a Deal

2+ Beds, 2 Baths, 1,300+ sq. ft.
Swanky Modern or Mid-Century Modern
Joseph Arcand: 612-821-4232

–Excerpt, Edina Realty ad; Southwest Journal (February 20 – March 4, 2012)

What do you do in a Twin Cities housing market characterized by falling inventory, and frustrated Buyers who can’t find what they’re looking for?

Advertise Buyer needs.

Which is why, for the first time, Edina Realty is taking out local ads showcasing not just homes for sale, but specific Buyer needs.

Focus:  Seller Confidence

Not only does that get Sellers’ attention — vital to securing listings — but it helps ensure that Buyers working with Edina agents are the first to know about upcoming inventory.  

No doubt, such ads will also encourage wary Sellers that now is indeed a good time to sell — especially if they see a Buyer need that matches the description of their home!

P.S.:  In fact, networking “Buyer needs” is a key part of brokers’ weekly meetings, which set aside 15 minutes or so for agents to (also) plug their upcoming listings, new lists, and any price reductions.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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