Smart Marketing: $10 For Yellow Rope, Wood Stakes
Like most people in the neighborhood (not to mention area Realtors), I assumed that the lot for sale just southwest of Cedar Lake in St. Louis Park’s Fern Hill neighborhood was a very narrow rectangle.
Not so.
What appears to be just the backyard of the home immediately to the west also includes the side yard of the home immediately to the east (the tree-covered land in the photo above).
Total area: a very generous .26 acre.
Narrow Lot? Not at All
How to convey that to perplexed Buyers?
Mark the perimeter of the lot with wood stakes, and run a bright yellow ribbon between them.
Smart. Very smart . . .
P.S.: You might recall that as the advertising slogan for Magnavox, if you’re old enough. 🙂
