Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
Smart Marketing: $10 For Yellow Rope, Wood Stakes Like most people in the neighborhood (not to mention area Realtors), I assumed that the lot for sale just southwest of Cedar Lake in St. Louis Park’s Fern Hill neighborhood was a very narrow rectangle. Not so. What appears to be just the backyard of the home...Read More
