Home Buyer — and Buyer’s Agent — Beware According to reliable sources (as they say), it’s officially now happened at least twice in the Twin Cities: a homeowner with electronic monitoring eavesdropped on Buyers viewing their home during a showing — and what they overheard influenced their selling decision. Surprisingly, the overheard comments cut both...Read More
The Relocation Fire Drill, or, “The Turbo-Charged Home Search” Relocation Buyers — often serial corporate transferees — present both opportunities and challenges for Sellers. First, the bad news: such Buyers typically look at LOTS of homes, across a wide range of neighborhoods and home styles. That’s because they don’t know the local community well or...Read More
The Too-Good-to-Be-True Buyer Client (Hint: They Probably Are) It doesn’t happen a lot — especially in a Seller’s market with (very) limited choices — but once in a while Buyers’ agents run into the client who seemingly likes everything. What’s up with that? That “Uh-Oh” Feeling Possibility #1 is that the Buyer has a need-to-please...Read More
Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
“It’s Not My Problem (Really)” — Realtor Edition What’s the difference between a “newbie” Buyer’s agent and a veteran? It’s a long list, but here’s one example: Newbie agent: When the front door knob comes off in their hands during a showing, the newbie agent is convinced that they broke it, and feels terrible. After...Read More
Proof That High Pressure Sales Tactics Don’t Work Based on 13+ years experience representing hundreds of Buyers and Sellers, I’d estimate that the odds of any one showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Realtor is headed to the airport, or otherwise under acute time...Read More
