I’ve certainly heard the insinuation: by shuffling the order they show a series of homes, Realtors can subtly (or not so subtly) “guide” their Buyer’s decision to buy the home they want them to. Specifically, the supposed strategy is to show the most promising property either first or last: the first home “sets the bar” for...Read More
Dear “Just Previewing” Realtor: “Smile! You’re On Candid Camera!!”** [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Here’s a news flash for skeptical home Sellers (or, maybe not): not every...Read More
When Popping Into a Weekend Open House Trumps Beats a Private Showing For Buyers & Their Agents In general, home buyers and their agents prefer to see “For Sale” homes when: a) it suits their schedule(s); and b) they can count on having it to themselves. Ergo, they prefer private showings — typically, one hour-long — to very...Read More
The Email No Prospective Buyer — or Their Agent — Wants to Get Your frustrated client finally found something they’re excited about. Everyone rearranges their schedule to see the property ASAP. Then, just before the showing, the Buyer’s agent receives an email from the listing agent (representing the Seller) that they’ve received an offer. #$@%!#!...Read More
Hurry Up & Wait, or, Maneuvering for Multiples? A hot, new listing that met all your client’s criteria — location, price, home style & size — just came on the market. You and your client hustled to see the house, then — after reviewing the Comp’s and touching base with the Buyer’s lender — immediately went...Read More
Different Focuses, Priorities What’s the difference between an inexperienced Buyer’s agent and a veteran? When the novice shows a home to clients, they study the home. When an experienced agent shows clients a home . . . they study their client. Of course, if the client likes the home, the agent forms an opinion about...Read More
