I’ve certainly heard the insinuation: by shuffling the order they show a series of homes, Realtors can subtly (or not so subtly) “guide” their Buyer’s decision to buy the home they want them to. Specifically, the supposed strategy is to show the most promising property either first or last: the first home “sets the bar” for...Read More
“News You’ll Use?” Or, Useless News? Let’s make one thing clear: unless you’re my doctor calling with test results, there’s NOTHING that “I Need to Know, RIGHT NOW!!” 🙂 Which is why I sure hope the mainstream media cools it when it comes to increasingly ubiquitous ads insistently telling viewers “what they need to [see/do/read]” ....Read More
