The Relocation Fire Drill, or, “The Turbo-Charged Home Search”

Relocation Buyers — often serial corporate transferees — present both opportunities and challenges for Sellers.

reloFirst, the bad news:  such Buyers typically look at LOTS of homes, across a wide range of neighborhoods and home styles.

That’s because they don’t know the local community well or at all (that’s where their agent comes in), and are trying to sort things out.

So, the odds of a first showing leading to a deal can be even lower than the typical 1-in-10 that I quote my listing clients.

26 Showings in 2 Days; 1st vs. 2nd Showings

Now, the good news:  relocation Buyers have a time crunch, sometimes as brief as a weekend to make their decision.

Which means that if they do circle back to a given home, the odds of something happening, quickly, go up dramatically.

Of course, relo Buyers usually have healthy budgets, the more so if they’re transferring from expensive coastal markets; and are otherwise financially strong (only more senior employees warrant the considerable moving expense).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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