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Showing

“For Sale” Sign in Yard? Check. Saturday Open House? (on a Glorious Late Feb. Weekend Afternoon) Check. On MLS . . ? Nope.

Dangers of Dual Agency:  Representing the Seller, and Angling to Represent the Buyer, Too [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] I just went through a “For Sale” home on high-profile France Avenue near Minneapolis’ Cedar Lake,...
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MLS Agent Remarks: “Owner Occupant and Investor Offers are Welcome Immediately”

“That About Covers It” Department The line, “owner occupant and investor offers welcome” sounds plausible enough. Then I stopped to think:  is there another kind of Buyer?? Short answer:  not that I’m aware of. I suppose “2nd home” or “vacation home” Buyer, if the property had been a lake cabin. But in this case the...
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Including Floor Plans — or Not — on MLS Listings

Deal Makers & Deal Breakers I don’t know about other housing markets, but at least in the Twin Cities, it’s not customary to include floor plans in MLS listings. In fact, I’d estimate that fewer than 1% of all listings have them. The two exceptions I’m aware of:  1) new construction, especially upper bracket and...
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The Case for Letting the Listing Agent Show the Home Directly to the Buyer

Chaperoned Showings:  “Listing Agent Must Be Present For All Showings” It certainly CAN be a negative when a “For Sale” home — usually upper bracket — has restrictive showing instructions (other variants: lengthy advance notice; financially pre-qualifying Buyers; no previews; and/or no public open houses — ever). It’s also usually a “no-no” for a listing agent...
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Realtor Report Card: “A-” Marketing, “C+” Communication

28 Showings in 2 Months Whatever their shortcomings may be, the agent who generated 28 showings for their listing client in less than two months isn’t a lousy marketer (note to non-Realtors:  that’s A LOT of showings — at any price point). And yet, the Realtor’s client reportedly wasn’t happy with them. What gives? The...
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Picking a Home, Picking a President

Too Many Showings? Far be it from me to tell anyone who to vote for. But, let me suggest borrowing a criterion from the world of residential real estate to pick the next President (or major party nominee). Letting Buyers Off the Hook When I work with Buyers who remain lukewarm about a home even...
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