November 13, 2015

Out-of-Bounds Realtor Marketing Tactics: “We’re Here For Our 5 p.m. Showing”

Targeting Expired Listings With Buyer Bait-and-Switch Apparently, at least a few overzealous agents at one Twin Cities broker in particular are now trolling for listings using some variation of the following sleazy strategy: Step #1:  target “For Sale” homes that have just expired, unsold, on MLS. Step #2:  show up unannounced at the home with...
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The Case for Letting the Listing Agent Show the Home Directly to the Buyer

Chaperoned Showings:  “Listing Agent Must Be Present For All Showings” It certainly CAN be a negative when a “For Sale” home — usually upper bracket — has restrictive showing instructions (other variants: lengthy advance notice; financially pre-qualifying Buyers; no previews; and/or no public open houses — ever). It’s also usually a “no-no” for a listing agent...
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“Imagine: A Year Without Commissions”

Ad Targets Investors, Not Realtors (Phew!!) I got a momentary scare looking at the pop-up ad (above), until I realized that the advertiser was mutual fund giant Fidelity, and its target audience was investors, not Realtors. The “commissions” that Fidelity is referring to are the fees investors pay to buy and sell stock, NOT what...
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