Targeting Expired Listings With Buyer Bait-and-Switch Apparently, at least a few overzealous agents at one Twin Cities broker in particular are now trolling for listings using some variation of the following sleazy strategy: Step #1: target “For Sale” homes that have just expired, unsold, on MLS. Step #2: show up unannounced at the home with...Read More
Chaperoned Showings: “Listing Agent Must Be Present For All Showings” It certainly CAN be a negative when a “For Sale” home — usually upper bracket — has restrictive showing instructions (other variants: lengthy advance notice; financially pre-qualifying Buyers; no previews; and/or no public open houses — ever). It’s also usually a “no-no” for a listing agent...Read More
Ad Targets Investors, Not Realtors (Phew!!) I got a momentary scare looking at the pop-up ad (above), until I realized that the advertiser was mutual fund giant Fidelity, and its target audience was investors, not Realtors. The “commissions” that Fidelity is referring to are the fees investors pay to buy and sell stock, NOT what...Read More
