fidelity ad

Ad Targets Investors, Not Realtors (Phew!!)

I got a momentary scare looking at the pop-up ad (above), until I realized that the advertiser was mutual fund giant Fidelity, and its target audience was investors, not Realtors.

The “commissions” that Fidelity is referring to are the fees investors pay to buy and sell stock, NOT what Realtors get paid at closing.

P.S.: ¬†For Realtors, I believe 2010 was officially “the year without commissions.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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