The Warning Detector That Didn’t Beep How do you know that a new technology is a “keeper?” When it’s conspicuous by its absence. Exhibit A: the warning detector that beeps in my car — but not my wife’s — as the driver backs up. Which explains how, driving her car and backing into a parking...Read More
Trusting Social Media, “Big Tech” to Police Itself. Not. Fran Lebowitz: I met [Twitter Founder Jack Dorsey], and I told him that [people were impersonating me on Twitter]. And I said, “you have to fix this because it’s not fair that someone pretends to be me, and people are talking to this person or tweeting...Read More
The Ultimate Platform in a Virtual World: The U.S. Presidency [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Under the heading, “truer words have never been spoken,” The Wall...Read More
What Would Teddy Tweet? [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Would 26th President (“walk softly and carry a big stick”) Teddy Roosevelt have tweeted? Put it this way: I’m pretty sure that a guy who, after being...Read More
Too Much of a Good Thing? Imagine Tweets suddenly going from 140 characters and spaces to . . . more than triple that. That’s sort of what happened on MLS last week. Since at least . . . uhh, forever, the amount of space allocated to “Agent” and “Public Remarks” was 155 characters. Now? Five hundred....Read More
“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...Read More
