Too Much of a Good Thing?

Imagine Tweets suddenly going from 140 characters and spaces to  . . . more than triple that.

That’s sort of what happened on MLS last week.

Since at least . . . uhh, forever, the amount of space allocated to “Agent” and “Public Remarks”  was 155 characters.


Five hundred.

From 155 Characters to 500

So far, I’ve only seen a few listing agents (representing Sellers) take advantage of the additional room.

My take so far:  it struck me as overkill, especially when the home was small, and the listing agent merely repeated the Public Remarks in the Agent Remarks field (the case about half the time).

However, for larger homes with more features — and skillful agents — the added space will be a big plus.

At least eventually, once everyone adapts.

P.S.: Listing agents have always had the option of creating Supplements with additional marketing info, that they could upload to MLS.

Similarly, for years now third-party sites such as have let agents upload dozens of home photos per listing, not just the 18 allowed on MLS.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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