The Wall Street Journal Editorial Board Swings and (Badly) Misses [Note to readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] It’s difficult to think Mr. Trump ever envisioned what followed [his...Read More
The Ultimate Platform in a Virtual World: The U.S. Presidency [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Under the heading, “truer words have never been spoken,” The Wall...Read More
What Would Teddy Tweet? [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Would 26th President (“walk softly and carry a big stick”) Teddy Roosevelt have tweeted? Put it this way: I’m pretty sure that a guy who, after being...Read More
First, Carrier. Next: Single Payer Health Care?? “A little muscle judiciously applied can be a unifying thing.” –Peggy Noonan, “Trump’s Carrier Coup and a Lesson From JFK”; The Wall Street Journal (12/2/16). [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other...Read More
Too Much of a Good Thing? Imagine Tweets suddenly going from 140 characters and spaces to . . . more than triple that. That’s sort of what happened on MLS last week. Since at least . . . uhh, forever, the amount of space allocated to “Agent” and “Public Remarks” was 155 characters. Now? Five hundred....Read More
“Learn More About Your Followers” = Spend Ad Dollars on Twitter To figure out how much Twitter is worth, you need to know how many “Twitterers” (“Tweeters?” “Twits?”) will bite on the company’s email invitation to learn “more about their followers” and “what resonates with their followers to drive better engagements” (whatever that means — both phrases are excerpts from...Read More
