Overwhelmed Listing Agents Improvise to Communicate with Buyers’ Agents Once upon a time, the “Agent Remarks” field on MLS was used to supplement the marketing verbiage in the “Public Remarks” field.** That is, if it was used at all — listing agents (representing Sellers) often simply copied-and-pasted their Public Remarks into Agent Remarks. Now? Especially...Read More
Ideal closing date would be June 2 with 24 hour possession.” –“Agent Remarks” field for a new listing on MLS (April 9, 2021). Put it this way: at the depths of the Housing Bust (actually, a double-bottom) more than a decade ago, Sellers were thrilled simply to get an offer. Never mind a good one,...Read More
The Business Card Test Well, the really bad ones . . . are dead.” –Master electrician, explaining how consumers can tell the difference(s) between electricians. Fortunately, being bad at real estate sales isn’t life-threatening. Subpar Realtors simply tend not to make a living at it, and drop out. Perhaps that’s why something like 90% of...Read More
English, Please! To be fair to the listing agent (representing the Seller), the sentence above was in the “Agent Remarks” field on MLS, not the “Public Remarks” section. But, for the benefit of Buyers whose agents print out the unabridged, “Agent Full” report (I do for my clients), here’s the translation: “This 1925 Linden Hills...Read More
English, Please! To be fair to the listing agent (representing the Seller), the sentence above was in the “Agent Remarks” field on MLS, not the “Public Remarks” section. But, for the benefit of Buyers whose agents print out the unabridged, “Agent Full” report (I do for my clients), here’s the translation: “This 1925 Linden Hills...Read More
Risk: More BAD Photos & Marketing Verbiage First, last Summer, the amount of space allotted for “Agent” and “Public Remarks” on MLS effectively doubled (from 256 characters and spaces to 500). Last week, the number of pictures allowed on MLS jumped from 16 to 24 — and the resolution went up, too! Best Foot Feet Forward...Read More
