Putting a Premium on Potential — and Discounting the Present

Any would-be stock market geniuses first have to wrestle with this seeming conundrum.

twitterNewly-public Twitter has negligible revenue (never mind earnings), but is valued at an astronomical $32 billion.

The rationale?

The revenue and earnings will come later.

appleMeanwhile, Apple Computer’s $40 billion(!) in net income in 2013 fetches a relatively low price-earnings ratio.

Why?

Because investors worry that the company won’t be able to sustain that in the future.

Go figure (literally).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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