Combine a bigger house (say, over 3,000 square feet) and 20 — or 50(!) — photos just emailed to you by your ace, professional photographer, and it’s not unusual for a Realtor just getting up-and-running on a new listing to be temporarily stumped by what they’re looking at. Like I was yesterday. Wrong Wall So, I recalled...Read More
Stand·by ˈstan(d)ËŒbÄ«/ noun. Readiness for duty or immediate deployment; for example, “Buses were placed on standby for the trip to Washington.” The state of waiting to secure an unreserved place for a journey or performance, allocated on the basis of earliest availability. “Standby” for travelers, military, etc. means waiting in an elevated state of preparedness for something...Read More
In residential real estate, the competition for business never stops. It’s especially intense during the interviewing stage, before home Buyers and Sellers decide who to hire. But, it continues even after the sale, when agents vie to claim sales credit on MLS, in their marketing materials, etc. All of which is why Buyer’s agents are well-advised to...Read More
Target Market: Realtors “Get Met. It Pays.” –Advertising slogan of the Metropolitan Life Insurance Company. It turns out that companies selling home warranties — increasingly, a feature of many home sales — market their policies the same way other insurance companies do. Namely, by touting how many claims they pay. The difference is that the...Read More
“That’s Rich” may not have the protean meanings of some other phrases, like “Shut Up!!” or “Hot Dog!” See, “Shut Up!” Has 9 Different Meanings? Shut Up!! (No, YOU Shut Up!)”; and “The Many Guises of ‘Hot Dog.'” But, it has more definitions than you might initially guess: One. Caloric. “That chocolate mousse is rich.” Two....Read More
Home Seller Lament: “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...Read More
