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October 5, 2017

Selling Home Warranties . . . to Whom Exactly?

Target Market:  Realtors “Get Met. It Pays.” –Advertising slogan of the Metropolitan Life Insurance Company. It turns out that companies selling home warranties — increasingly, a feature of many home sales — market their policies the same way other insurance companies do. Namely, by touting how many claims they pay. The difference is that the...
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