Target Market: Realtors
“Get Met. It Pays.”
–Advertising slogan of the Metropolitan Life Insurance Company.
It turns out that companies selling home warranties — increasingly, a feature of many home sales — market their policies the same way other 
insurance companies do.
Namely, by touting how many claims they pay.
The difference is that the home warranty companies market not (just) to homeowners, but to Realtors as well.
Benefit: Peace of Mind
Their logic?
Home Buyers and Sellers are less familiar with the various choices than their Realtors.
Plus, listings agents (myself included) often recommend that Sellers pay for such policies, both as a less expensive alternative to replacing aged-but-still functioning appliances, and to help defuse any issues raised by the Buyer’s inspection.
All of which explains the postcard I received recently from HSA Home Warranty notifying me that they’d paid $249.60 for a plumbing repair on a home I sold last year.
In fact, the sale closed over 14 months ago, which means that the new owner renewed the one year policy that the Seller picked up as part of the transaction.
P.S.: Blissfully unaware of the claim? The long since departed Seller.
