Proof That High Pressure Sales Tactics Don’t Work At least in my experience, the odds of any one showing leading to a consummated transaction are perhaps 1 in 10. The exception to that? If the Buyer’s agent is headed to the airport, or otherwise under acute time pressure. When that’s the case, I’d estimate that...Read More
How to Tell Where the Fish Buyers are Biting (or at least, looking) As a listing agent counseling a Seller about where to initially price — or, if necessary — reduce to, a key step is to know where the competition is priced. The goal: position the client’s home to stand out. But, what if there was a way...Read More
MLS Agent Remarks: “$10,000 Agent Selling Bonus!” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] After seeing virtually no sales incentives offered to Buyers’ agents seemingly for years, I’ve now...Read More
Official Beginning of Winter 2017-2018 in Twin Cities: Yesterday! (Dec. 5) “Welcome to Stanford! Last year, 95% of you were in the top 5% of your class. Today, 95% of you are in the bottom 95% of your class.” –Stanford Dean of Admissions Fred Hargadon, to each year’s entering freshman class (including mine a long time...Read More
High Quality Problems to Have [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Which of the following roles pose a potential conflict of interest for a Realtor? (at least...Read More
Buyer’s Agent: “Can You Please Send Me the Seller Disclosures?” You’re a busy, well-prepared listing agent (OK, me) who has both uploaded the various Seller disclosures** to MLS, and provided hard copies in the “For Sale” home. Nevertheless, the Buyer’s agent contacts you to ask that you send them that information directly. When is that...Read More
