Official Beginning of Winter 2017-2018 in Twin Cities: Yesterday! (Dec. 5)

“Welcome to Stanford! Last year, 95% of you were in the top 5% of your class.  Today, 95% of you are in the bottom 95% of your class.”

–Stanford Dean of Admissions Fred Hargadon, to each year’s entering freshman class (including mine a long time ago).

Something a little similar happens in the housing market in the Twin Cities this time of year.

So, on Monday, the vast majority of the 11,291 single family homes listed for sale on MLS had seasonally appropriate (read, “late Fall”) photos.

Then the first real Winter storm of the season swept through the area Monday night, leaving behind icy roads, a 2″ coating of snow — and dramatically lower temps.

Today, virtually none of the “Active” single family homes on MLS have season-appropriate photos.

As a result, most area listing agents (including me) are scrambling to schedule exterior re-shoots for their clients now (or put it this way:  should be).

Winter Re-shoot

Naturally, any listing agent’s preeminent goal is to sell their client’s home.

In the meantime, though, that means doing what it takes to keep the listing looking fresh, including updating photography, refreshing the marketing materials, and — if indicated — revisiting price.

Fortunately, at least when it comes to re-shooting home exteriors, this time of year is very forgiving: the sun is so low in the sky that shadows are a non-issue — which means any time of day works.

See also, “Out-of-Season Photos on MLS”; “Unseasonal Photos on MLS”; “Realtor Buying & Selling Tricks“; and “Broken Clocks and Stale MLS Photos.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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