Keeping the Listing Fresh**

As a Buyer’s agent, I know an (almost) surefire way to get recalcitrant clients to buy:  head to the airport.  See, “Want Buyers to Buy? Head to the Airport.”

What’s the equivalent for listing agents (representing Sellers)?

Update the home’s photos (a necessity in Minnesota’s fast-changing, extreme climate).

Keeping Up the (Sales) Pressure

I can’t recall the number of times where, no sooner than I’ve arranged (and paid for) a re-shoot then . . . the home’s under contract!

I’m guessing other (good) agents can relate.

The not-so-coincidental explanation:  the same agents who take care to make sure a home’s marketing photos are current are also vigilant about keeping the listing fresh generally.

That means staying in front of Buyers and their agents (at weekly Realtor meetings, via online networking, through blast emails, etc.); periodically tweaking the marketing verbiage on MLS and elsewhere; shuffling photos on MLS to highlight different home features; and — when necessary — recommending a price reduction.

All those things — plus keeping the photography current — is what sells homes . . .

**Notwithstanding the impression that everything is selling in a nanosecond, the average market time for the average Twin Cities home (around $250k) is still 44 days now.

At higher price points, it can be 3x – 6x longer.

See also, “Out-of-Season Photos on MLS”; “Unseasonal Photos on MLS”; and “Broken Clocks and Stale MLS Photos“;

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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