Guilt By Association

When agents see a listing — on February 14, in Minnesota — with leafy trees and a bright, green lawn (like the one above), their knee-jerk response isn’t to say to themselves, “My, what gorgeous landscaping.”

It’s to click on “History” on MLS to see how long the home’s been on the market — and find out how many price reductions the Seller has taken since then.

The answers in this case?

Eight months; and two, each for $25k.

Which is why home sellers who are especially proud of their (flattering) landscaping should put Summer photos on their Dining Room table, where prospective Buyers will be sure to see them when they do a showing.  

But make sure that the photos on MLS are seasonal . . .

P.S.:  the other association Realtors have with unseasonal photos is that the house is a foreclosure.

When that’s the case, though, there are usually only a few (grainy) photos attached to the listing, not the full complement of 18 allowed by MLS.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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