Deafening Silence “If you don’t have anything nice to say, don’t say anything at all.” It drives (some) Sellers nuts, but the cold reality is that not all Buyer’s agents respond to requests for showing feedback. Many requests. My standard practice as a listing agent (representing a Seller) is to make 2-3 attempts to find...Read More
Lockbox Combo as Marketing Tool After doing a couple thousand showings (and opening that many lockboxes), it’s rare that I run into something unusual — at least that doesn’t involve a foreclosure. But up until today, I can’t say that I’ve ever opened a lockbox where the three letter combination was part of the listing...Read More
Gauging Buyer, Seller Seriousness The eyes are the window to the soul. –New Testament Want to know if a home seller is serious about selling? They turn on all the lights before a showing. Want to know if the showing went well? The Buyer’s agent turns them all off afterwards (yes, they should anyways —...Read More
How Big a Price Reduction? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers...Read More
Best Way to Jump Start Sales? Keep Reading Want Realtors’ most closely guarded sales secret? No, it’s not baking chocolate chip cookies in the oven (to save time, buy store-made, then heat at 350 for 10 minutes). Nor is it to hire a mascot in a 6′ bear suit to hold up “Open House” signs...Read More
Realtor Pay-Out’s Rise with InventoryNo, mortgage rates didn’t hit 4% over the weekend. Rather, that was the pay-out being offered on not one but two of the homes I showed over the weekend. In fact, out of 8 homes I showed, fully half offered above the standard 2.7%. Commission Primer For those who don’t know,...Read More
