Want Realtors’ most closely guarded sales secret?
No, it’s not baking chocolate chip cookies in the oven (to save time, buy store-made, then heat at 350 for 10 minutes).
Nor is it to hire a mascot in a 6′ bear suit to hold up “Open House” signs at a nearby, busy intersection (tried it — unfortunately, bad weather depressed traffic).
Rather, as every experienced Realtor knows, the single best way to jump start sales is . . . to go on vacation!
Especially effective: doing a showing just before you need to head to the airport to catch your plane.
If there’s any truth to the foregoing– and there’s actually some anecdotal evidence supporting it — it likely has to do with reverse psychology (and perhaps overaggressive sales tactics).
In other words, people are most apt to buy when they’re not feeling pressured to do so.