“To Update Exterior Photos Now or Not” — That is the (Listing Agent) Question I’ve previously shared the only slightly tongue-in-cheek secret for a Buyer’s agent to get a balky client to actually buy: have a plane to catch immediately after showing the client a series of homes. See, “Want Prospective Home Buyers to Buy?...Read More
Want ten years of selling experience distilled into one sentence? The way to sell houses is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz). The corollary to that would be, “the best way to lose a Buyer is to disappoint them.” Exhibit A How does that work ...Read More
Best Way to Jump Start Sales? Keep Reading Want Realtors’ most closely guarded sales secret? No, it’s not baking chocolate chip cookies in the oven (to save time, buy store-made, then heat at 350 for 10 minutes). Nor is it to hire a mascot in a 6′ bear suit to hold up “Open House” signs...Read More
