Want ten years of selling experience distilled into one sentence?
The way to sell houses is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz).
The corollary to that would be, “the best way to lose a Buyer is to disappoint them.”
Exhibit A
How does that work in practice?
I’ve got a current listing that has a fourth, legal Bedroom — which is how it’s presented on MLS.
The room has more than 75 square feet, an egress window, a heat source, a closet, and 7 foot ceilings — all the legal requisites.
However, the steady Buyer feedback has been that the room is disappointingly small.
So, with my client’s permission, I am going to re-categorize the room from “Bedroom” to “Office” (and stage it that way as well).
