“To Update Exterior Photos Now or Not” — That is the (Listing Agent) Question

I’ve previously shared the only slightly tongue-in-cheek secret for a Buyer’s agent to get a balky client to actually buy: have a plane to catch immediately after showing the client a series of homes.

See, “Want Prospective Home Buyers to Buy? Head to the Airport (Really!).”

Is there an equivalent for listing agents (representing Sellers)?

Sort of.

It’s funny how, just days after updating the exterior photos and marketing literature for a seasonal change (yes, some homes still take more than 3 months to sell), there’s invariably a signed purchase agreement in hand.

Which can beg the question, “was the agent’s expenditure of extra time and money really necessary?”

While it’s impossible to know, I DO know there’s a correlation between attentive, skilled agents, and listings that sell expeditiously . . . 🙂

P.S.: Militating against updating photos and literature (at least right now): 1) the prematurely wintry conditions locally are likely to abate, at least temporarily; and 2) why expend resources on a listing that’s about to expire or go TNAS (“Temporarily Not Available for Showing”) over the holidays? That’s especially true if said listing is overpriced.

See also, “Busy Real Estate Photographers“; “Out-of-Season Photos on MLS”; “Unseasonal Photos on MLS”; “Realtor Buying & Selling Tricks“; “Suddenly Unseasonal Home Photos on MLS“; and “Broken Clocks and Stale MLS Photos.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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