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Realtor secret

Realtor Selling Secrets — Listing Agent Edition

“To Update Exterior Photos Now or Not” — That is the (Listing Agent) Question I’ve previously shared the only slightly tongue-in-cheek secret for a Buyer’s agent to get a balky client to actually buy: have a plane to catch immediately after showing the client a series of homes. See, “Want Prospective Home Buyers to Buy?...
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Fresh-Baked Cookies . . . at Closing?!?

Realtor — and Title Company — Trade Secrets; or, “What’s That Toaster Oven Doing Next to the Copy Machine??” Home Buyers associate fresh-baked cookies with open houses. The smell creates a nice “homey” vibe, and puts prospective Buyers in the emotional mood  . . . to buy. But, I’d never encountered fresh-baked cookies at closing before....
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Realtor Staging Secret #37

Cheap Way to Lighten a Dark Basement Want to lighten up a dingy, dark basement? Here’s what you should do: One. Empty everything but the washer and dryer (cover them instead). Two. Spray paint everything white. Yup, everything: the floors, the walls, and especially the ceiling. I’ve seen (and recommended) this strategy a number of...
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