What Passes For Hyperbole Large Home in FANTASTIC Neighborhood! LOCATION!!!! Great 2 Story Home ALL 4 Bdr. upper Level! Lot Line boarders gorgeous park!! –Agent Remarks, MLS Is using lots(!!) of exclamation marks and EXCESSIVE AMOUNTS OF LOUD TYPE good marketing?!? You tell me. . . . P.S.: “bordering” a park is a good thing. ...Read More
How About Calling it a “Wine Shelter?” A colleague of mine has an upcoming listing with . . . yup, a bomb shelter, and is wrestling with how — or whether — to market that to prospective Buyers. Just out of curiosity, I did a quick search on MLS to see how many Twin Cities listings...Read More
(More) Real Estate Cliches Two of the more overused real estate cliches (redundant, I know) is “curb appeal is deceptive” and its first-cousin, “not a drive-by.” So, are they ever true? Usually, not. However, there are exceptions to every rule. Exceptions to the Rule Once in awhile, you do see a listed home with a plain...Read More
Commission Saved: $8,000 Hit to Sales Price: $20,000 In FSBO Mistake #4, I chronicled the case of the hapless For Sale By Owner (“FSBO”) in Golden Valley who wasted their first — and best — month of market exposure incorrectly classified as a “Foreclosure” on MLS. Hit to their bottom line? I’d estimate 3% to 5%....Read More
Question #2: ‘Do They Come With the House?’ I’ve probably seen more than 50,000 exterior home shots (photos) on MLS in my decade selling real estate. But, I don’t believe I’ve previously seen one with people in it. Lots and lots of people. Looks like the Seller was having a party. Or, maybe the Seller is just...Read More
Edina Realty Takes on the Third Party Aggregators, Cont. If you’re joining the action “already in progress,” as it were, here’s what you missed: Edina Realty announced 10 days ago that it was pulling its listings from third-party aggregators such as Trulia. Then all Hell broke loose. See, “Edina Realty Steals a Page From Southwest Airlines, the...Read More
