How About Calling it a “Wine Shelter?”

A colleague of mine has an upcoming listing with . . . yup, a bomb shelter, and is wrestling with how — or whether — to market that to prospective Buyers.

Just out of curiosity, I did a quick search on MLS to see how many Twin Cities listings mentioned that the home came with a bomb shelter.

Going back 20 years on MLS, I found about  . . . 30 — the majority built in the late 1940’s and 1950’s, as you might expect.

I don’t have any hard data, but I’m guessing that a whole lot more Twin Cities homes from that era were built with bomb shelters.

Verdict? (at least for marketing purposes)

Skip it, at least on MLS.

Instead, I’d put it somewhere in the Seller’s Disclosure, as well as use a “Home Highlights” sign to identify the room to people touring the home.

P.S.:  at least one Seller billed it as a bomb shelter/wine cellar.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply